The End Of Software
SaaS, PaaS, Cloud Computing... WHAT ? WHO ? HOW MUCH ?  E-mail
Just Blogging - Platform as a Service & Cloud Computing


In the last year, I've heard a lot of opinions and noise around SaaS, PaaS, and Cloud Computing. And the marketing is not helping.

The original intention of my previous post "A Bird's Eye View of Cloud Computing, SaaS and PaaS" was to visualize THE categories. However, I think there's a general need of simple high-level criteria.

What

We know "Now everything is on line"......Let's be naive:

  • SaaS = Software
  • Cloud Computing = Hardware
  • PaaS = Software for Developers / Operations

We can refer to "cloud computing" as running on line as a general concept. But, talking about hard stuff, a company is providing a software service or a hardware service, so it's SaaS or Cloud Computing. Examples: SuccessFactors vs Amazon EC2.

Who

Based on these simple concepts, you can know if you need Software or Hardware.  If you are looking for a SaaS, you have to find the right package for your needs (features vs monthly pricing). From SMB packages to full enterprise services.

If you are looking for hardware (and the associated network connectivity and human resources to keep the service running), you have to choose between the minimum hosting package to world-wide load balanced servers. Cloud Computing "by nature" is a very high load service. For any regular (small and medium) website, you can easily use a simple hosting or collocated server.

PaaS is a tough call for developers, it changes the standard development model to easy the process to publish and operate a software service.

SaaS, PaaS, Cloud Computing... WHAT ? WHO ? HOW MUCH ?

How much

Next post :-)

 

 



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Last Updated ( Friday, 30 October 2009 14:57 )
 
OQUMA is NAVES 2009 Semifinalist!  E-mail
About my Blog - Curriculum Vitae


We've been working for our SaaS, OQUMA Quality Management Application Service, in the context of NAVES 2009 Competition, organized by IAE Entrepreneurship Centre.

OQUMA

The Center for Entrepreneurship of the Universidad Austral’s IAE Business School is the platform for the development and incubation of new, innovative high impact projects. The Center was founded in 1999 and was the first center for entrepreneurship in Argentina, focusing its activities on three main fields: Research, Training, and the Incubation of new Companies.

NAVES (New Entrepreneurial/Business Adventures) is a business plan competition open to the public in Argentina. The project has a 23 year track record for developing and working on business plans.

We are proud to announce that our project is NAVES 2009 Semifinalist!

OQUMA - http://www.oquma.com (Today, we are still in BETA)



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Last Updated ( Friday, 23 October 2009 00:02 )
 
SaaS key performance indicators  E-mail
Just Blogging - Software as a Service


I've been reviewing information related to SaaS performance management for OQUMA's business plan. These are the main indicators across several business models:

  • Long term - CLTV Customer lifetime value, from Wikipedia: In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) and a new concept of "customer life cycle management" is the present value of the future cash flows attributed to the customer relationship. Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.
  • Long term - CAC Customer acquisition cost.
  • Monthly - CMRR Committed Monthly Recurring Revenue.
  • Monthly - CHURN rate, from Wikipedia: In its broadest sense, churn rate is a measure of the number of individuals or items moving into or out of a collection over a specific period of time.
  • Monthly - Cash flow, from Wikipedia: Cash flow refers to the movement of cash into or out of a business, a project, or a financial product.
SaaS key performance indicators

A good starting point to follow for a KPI process implementation is SaaS Marketing Tips - Metrics that Make a Difference (Source Chaotic Flow).

Source: Bessemer - Perspective on SaaS Financials and Bessemer’s Top 10 Laws for Being “SaaS-y”

 

 



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Last Updated ( Saturday, 10 October 2009 14:10 )
 
A 4ºC hotter world  E-mail
About my Blog - Lost & Found


Long term planning is tricky. We have to worry about something in the future. But today, we have no direct worries. We are not ready to think beyond this paradox.

We can say almost nothing is going to change for most of us in the future ten years. But ...

According to a recent climatology meeting at Oxford University, they previewed a world 4ºC hotter in 100 years.

Countries are not adopting hard targets on carbon dioxide emissions. As there's no great scale change, averaged models are reaching 4°C by the 2090s. What that it means:

A 4ºC hotter world
  • Most land areas rise by about four or five degrees
  • Arctic shoots up by nearly 10°C
  • Areas of high temperatures extend further south
  • Rainfall lost in the tropics (primarily West Africa, Central America, and the Amazon)
  • Rainfall rises by over 20 percent in the high latitudes
  • People currently living in stressed watersheds would face a severe reduction in the amount of water they had access to
  • 20 percent of the global population would see their flood risk drop significantly
  • Increased temperate rainfall would increase the flood risk for about half the population
  • 15 percent of current potential cropland vanishing, but that loss being offset by a 20 percent addition of potential agricultural land
  • A water management infrastructure could both limit the risk of flooding and provide access to water for personal and agricultural use

So, don't worry for the future, live today. We'll adapt as the things come (there's nothing else to do).


Source: ArsTechnica, Current emissions may mean 4°C temperature hike before 2100



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Last Updated ( Thursday, 01 October 2009 18:16 )
 
Schools and Open Textbooks  E-mail
About my Blog - Lost & Found


"Copyright gives the author of an original work exclusive right for a certain time period in relation to that work, including its publication, distribution and adaptation, after which time the work is said to enter the public domain." Source: Wikipedia

However, not every content must be fully protected,and the author may choose to easy the distribution or allow the collaboration (See Creative Commons licenses).

I'm following a new development in California schools.

In May 2009, The governor of California (Arnold Schwarzenegger) launched a initiative to compile open source textbooks for the state, in order to help cut costs and improve the quality of education.

Governor Schwarzenegger said "The idea of open source textbooks is not new, but this could be the first statewide initiative to put open content in classrooms. The state's high-profile adoption of freely available open source textbook material could compel other states to follow and adopt similar initiatives. There are, however, many unanswered questions about the plan and how it will be implemented."

"Books available for free to be used at public schools"

Schools and Open Textbooks

I mean.... the content of the public education should be public. Today, It's copyrighted and we pay for it. If you can not pay it, you can not access to the education.

So beyond the initial "cost-cutting" intention, at the end, the benefit will be greater.

Now (August/2009), in the Phase 1 Report, they inform "Of the 16 free digital textbooks for high school math and science reviewed, ten meet at least 90 percent of California’s standards. Four meet 100 percent of standards, including the CK-12 Foundation’s CK-12 Single Variable Calculus, CK-12 Trigonometry, CK-12 Chemistry and Dr. H. Jerome Keisler’s Elementary Calculus: An Infinitesimal Approach."

...

"This report helps districts identify the materials that best meet the needs of their students, providing them with additional options to maintain educational excellence during these difficult economic times and in the years to come. The reviewed digital textbooks are available for schools to use this fall."

...

"Since these digital books are downloadable and may be projected on a screen, viewed on a computer, printed chapter by chapter, or bound for use in the classroom, schools can take advantage of these free, standards-aligned resources using existing hardware - even in classrooms without computers or laptops for every student."

In the other hand, we can think there's no way to develop a business around Open Textbooks. It's not a long term trend, no economic ecosystem will grow and support this model..... BUT we already have a successful company. Flat World Knowledge raised $8 million in funding. Its business model is to offer the option for students and teachers to print textbooks in whole or part at a fraction of the cost of a standard hardbound college textbook. In addition it offers audio book versions, study guides, web quizzes and digital flash cards for a fee.

More about Flat World's numbers: ArsTechnica "Flat World schools textbook publishers with free Web editions"

Let's wee how the concept grows.



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Last Updated ( Wednesday, 26 August 2009 15:38 )
 
Talking about SaaS, Total Cost of Ownership, and Prices  E-mail
Just Blogging - Software as a Service


The battle of SaaS vs. Premised-Based Software is just beginning. About TCO, I remember a decade ago, Microsoft was showing numbers about how convenient was to buy all software from them. Now, the SaaS marketing is based on several advantages of this model:

Talking about SaaS, Total Cost of Ownership, and Prices
  • Capital savings: Software and Hardware
  • IT operations savings
  • Departmental / Business operations savings
  • Additional areas in a complete TCO / ROI model

These advantages are inherent of the OnDemand paradigm. However, each SaaS vendor will fix a price, as HIGH as possible, according to the target market. So, the previous theoretical advantages are not so obvious, and must be evaluated case by case.

For example, a small business has several options: they can install a small premised-based CRM, an open source CRM (like SugarCRM), choose the on-line Zoho CRM (free for 3 users), or try the top of the SaaS CRM industry (Salesforce). Which is the best TCO / ROI model for this customer ?

Also, the current Premised-Based software industry is going to fight lowering the prices. We can expect lower front payments, and better long-term deals from traditional players.

Again, in each situation, a complete scenario must be analyzed. In this article from Daniel Druker, Cloud / SaaS Total Cost of Ownership Framework, I have found a good starting point to a complete analysis.



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Last Updated ( Friday, 21 August 2009 00:59 )
 
Good stuff this weekend: SaaS Common Legal Questions  E-mail
Just Blogging - Software as a Service


To enjoy a good lecture this weekend: The SaaS Business Model and Some Common Legal Questions

Bruce:  What key terms should a SaaS Agreement contain?

Cary: SaaS agreements are typically subscription services agreements that address key customer concerns with:

  • service levels,
  • security,
  • privacy, and ultimately
  • performance.


More detailed SaaS-specific issues include:

  • how mid-term add-on user subscriptions are handled;
  • the details of the renewal process;
  • whether support is bundled in or extra;
  • what usage rules apply to your users; and
  • how third party services are made available through your service.
Good stuff this weekend: SaaS Common Legal Questions


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Last Updated ( Friday, 14 August 2009 23:51 )
 
What about Software Patents - UPDATE  E-mail
Just Blogging - The Patent Issue


"A patent is a set of exclusive rights granted by a state to an inventor or his assignee for a limited period of time in exchange for a disclosure of an invention." Source: Wikipedia.

The problem is what is a software patent... and the boundaries around it.

In the beginning, a mathematical formula or computer algorithm cannot be patented. But, according Software patents under United States patent law, It's patentable if it's part of a patentable "a structure or process".

Today, the lack of a right definition has produced a big mess of legal problems. Each country is a different history.

What about Software Patents - UPDATE

In the book "Patent Failure", patents performance was measured. A patent portfolio should create a positive incentive for innovation by enhancing the profits of companies that develop new technologies. In contrast, litigation costs exceed patent profits, that suggests the patent system is actually creating a net dis-incentive to innovation. In that case, innovative companies would be better off with no patent system at all. Bessen and Meurer's data shows litigation costs exceed profits by a wide margin (outside of the chemical and pharmaceutical industries).

Without a clear software patent definition, patents are granted to every subject possible, even if it's a general obvious common sense between the skilled in the art.

Today, if a software company is big and earning a good deal of money; sooner or later, it will be hit by a patent. The only defense is to begin acquiring patents, just in case; and hire good lawyers.

For example, this week, a Texas judge is barring Microsoft from selling Microsoft Word due to alleged 'Custom XML' patent infringement.

This is a list of software patents. A typical classic example "Amazon.com sued Barnes & Noble for violating its "One click buy" but the case was ultimately settled. Amazon have so far failed to obtain a similar patent in Europe.". Yes, a patent for one-click buy button.

The software industry is creating "trust circles" to avoid litigation, based on licenses (like GPL3), with agreements between parties (like Novell-Microsoft), or with a specific network created to provide legal help Open Invention Network.

Of course, there is a lucrative patent industry, looking for patents, to claim royalties to any company with big pockets. For example: Myhrvold, ex-Microsoft CTO, created a kind of venture capital firm for ideas. It accumulates intellectual property in areas like communications, information technology and biotechnology, and then licenses the patents--meaning that its business model depends on robust patent laws, the stronger the better.

To increase the temperature, in the United States, the Supreme Court is reviewing the Bilski case. The decision may redefine the landscape. A very complex matter, since there's a lot of players with different point of view and acquired rights.

The two questions before the Supreme Court are whether or not a process must satisfy the particular machine or transformation test, and whether this test improperly excludes many business methods in spite of the wording of 35 U.S.C. 273, which specifically allows business-method patents.

Patently-O has a summary of the latest briefs from several actors, just a few:

  • Yahoo The focus on physicality does not make sense in today's technology.
  • IBM The proper test looks for a "technological contribution."
  • Accenture Machine or transformation test is not a reliable indicator of anything relevant. The standard for patentability should “usefulness” as set forth in the Constitution, in the patent statute, and by the Court.

Wait, and see. No light at the end of the tunnel.

 

 



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Last Updated ( Thursday, 13 August 2009 17:58 )
 
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Project Tuva is an enhanced video player platform released by Microsoft Research to host the Messenger Lectures series titled The Character of Physical Law given at Cornell University by Richard Feynman in 1964 and recorded by the BBC.

 

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