The End Of Software - Anibal's Blog

I've been reviewing information related to SaaS performance management for OQUMA's business plan. These are the main indicators across several business models:

Long term - CLTV Customer lifetime value, from Wikipedia: In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) and a new concept of "customer life cycle management" is the present value of the future cash flows attributed to the customer relationship. Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales. Long term - CAC Customer acquisition cost. Monthly - CMRR Committed Monthly Recurring Revenue. Monthly - CHURN rate, from Wikipedia: In its broadest sense, churn rate is a measure of the number of individuals or items moving into or out of a collection over a specific period of time. Monthly - Cash flow, from Wikipedia: Cash flow refers to the movement of cash into or out of a business, a project, or a financial product.

A good starting point to follow for a KPI process implementation is SaaS Marketing Tips - Metrics that Make a Difference (Source Chaotic Flow).

Source: Bessemer - Perspective on SaaS Financials and Bessemer’s Top 10 Laws for Being “SaaS-y”

Long term planning is tricky. We have to worry about something in the future. But today, we have no direct worries. We are not ready to think beyond this paradox.

We can say almost nothing is going to change for most of us in the future ten years. But ...

According to a recent climatology meeting at Oxford University, they previewed a world 4ºC hotter in 100 years.

Countries are not adopting hard targets on carbon dioxide emissions. As there's no great scale change, averaged models are reaching 4°C by the 2090s. What that it means:

Most land areas rise by about four or five degrees Arctic shoots up by nearly 10°C Areas of high temperatures extend further south Rainfall lost in the tropics (primarily West Africa, Central America, and the Amazon) Rainfall rises by over 20 percent in the high latitudes People currently living in stressed watersheds would face a severe reduction in the amount of water they had access to 20 percent of the global population would see their flood risk drop significantly Increased temperate rainfall would increase the flood risk for about half the population 15 percent of current potential cropland vanishing, but that loss being offset by a 20 percent addition of potential agricultural land A water management infrastructure could both limit the risk of flooding and provide access to water for personal and agricultural use

So, don't worry for the future, live today. We'll adapt as the things come (there's nothing else to do).

Source: ArsTechnica, Current emissions may mean 4°C temperature hike before 2100