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Just Blogging -
Software as a Service
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Today, I received an email from iaapglobal.com, a local (Argentine) partner of Clarizen, promoting an event to support the product. It's important to note the SaaS channel strategy. It's a validating offer. It demotrates that the SaaS model is viable to the source company, and also sound for a partner. In the same line, from the article "Will 2009 Be The Year Of The Channel?": "...next challenge is to build an effective indirect go-to-market strategy and set of strong channel relationships, so they can rapidly and profitably extend their market reach and satisfy the needs of specific market segments." "...developing a successful channel marketing program and creating successful channel relationships will be a key priority for most SaaS vendors in 2009." |  | Source: THINK IT
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Last Updated ( Saturday, 18 April 2009 14:04 )
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