Channels, a signal of SaaS Maturity  E-mail
Just Blogging - Software as a Service

Today, I received an email from iaapglobal.com, a local (Argentine) partner of Clarizen, promoting an event to support the product.

It's important to note the SaaS channel strategy. It's a validating offer. It demotrates that the SaaS model is viable to the source company, and also sound for a partner.

In the same line, from the article "Will 2009 Be The Year Of The Channel?":

"...next challenge is to build an effective indirect go-to-market strategy and set of strong channel relationships, so they can rapidly and profitably extend their market reach and satisfy the needs of specific market segments."

"...developing a successful channel marketing program and creating successful channel relationships will be a key priority for most SaaS vendors in 2009."

 
 Channels, a signal of SaaS Maturity
Source: THINK IT

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Last Updated ( Saturday, 18 April 2009 14:04 )
 

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