|
Just Blogging -
Software as a Service
|
|
I've been reviewing information related to SaaS performance management for OQUMA's business plan. These are the main indicators across several business models:
- Long term - CLTV Customer lifetime value, from Wikipedia: In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or lifetime value (LTV) and a new concept of "customer life cycle management" is the present value of the future cash flows attributed to the customer relationship. Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.
- Long term - CAC Customer acquisition cost.
- Monthly - CMRR Committed Monthly Recurring Revenue.
- Monthly - CHURN rate, from Wikipedia: In its broadest sense, churn rate is a measure of the number of individuals or items moving into or out of a collection over a specific period of time.
- Monthly - Cash flow, from Wikipedia: Cash flow refers to the movement of cash into or out of a business, a project, or a financial product.
|
 |
A good starting point to follow for a KPI process implementation is SaaS Marketing Tips - Metrics that Make a Difference (Source Chaotic Flow).
Source: Bessemer - Perspective on SaaS Financials and Bessemer’s Top 10 Laws for Being “SaaS-y”
|
|
Last Updated ( Saturday, 10 October 2009 14:10 )
|
