Technologic Deconstruction - What it takes
Yesterday, I was talking with Marta Cruz, from Nextperience. This is the brief review about the chat (to don't forget it ;-) ):
I've been reading The Innovator's Dilemma, by Clayton M. Christensen. According to the author, it's very difficult for a traditional company to innovate its business. Several examples along history support the idea. E.g. Hard Disk Industry, Mechanical Excavator Industry, and Minimill Steel Technology.
In a legacy business, the value network is built for a purpose. It can not be changed to support a disruptive technology.
When a disruptive technology is taking its first step, it's going to be incomplete, not ready for prime time. The legacy customers are not going to see with good eyes the new idea. Management is not going to be supportive for wasted budget in a new field; refurbished ideas are going to win. The scenario is posed to support projects oriented to "update" old technologies.
So, new technologies are developed by new companies. The new company has n...
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